Next drop · Live in 14d 06h · By invitation · 4,200 members · Free US shipping on 2+
Sephora prices.

The K-beauty your Korean friend would tell you to buy.

One drop every two weeks — sourced in Korea, far below US retail.

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Laneige Water Sleeping Mask
Coming next · Jun 15
Laneige Water Sleeping Mask EX, 70ml
★★★★★ 4.8 · 3,712 reviews
$9.95 vs $34.00 at Sephora
The archive

What we've dropped so far.

Every drop, kept for the record — what we picked, how the prices stacked up, what members thought. Most run out by day three.

Get the next one →
Next up
June 15 — June 29
Laneige
Water Sleeping Mask EX, 70ml
★★★★★4.8
$9.95$34.00
Sold out in 2 days
June 1 — June 15
CLIO
Kill Cover Cushion · 4 shades
★★★★★4.7
$15.95$32.00
Sold out in 1 day
May 18 — June 1
Sulwhasoo
First Care Activating Serum, 60ml
★★★★★4.9
$48.00$94.00
Sold out in 6 days
May 4 — May 18
MISSHA
M Magic Cushion · 2 shades
★★★★★4.7
$8.95$18.00
Sold out in 4 days
Apr 20 — May 4
Innisfree
Green Tea Seed Hyaluronic Serum, 80ml
★★★★★4.6
$16.50$33.00
Sold out in 5 days
Apr 6 — Apr 20
ETUDE
Drawing Eyebrow Pencil · 7 shades
★★★★★4.8
$4.50$9.00
Sold out in 3 days
Mar 23 — Apr 6
Dear, Klairs
Supple Preparation Toner, 180ml
★★★★★4.7
$11.95$22.00
Sold out in 2 days
Mar 9 — Mar 23
Mediheal
N.M.F Aquaring Mask · 10 pcs
★★★★★4.8
$12.95$25.00

Don't miss the next one.

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Why these prices

How we sell Korean staples for so much less.

No catch, no knockoffs. The math just works differently when you're not built like a retailer.

01
Importer markup.

Korean prices, brought over

We offer Korean beauty at the prices Koreans pay — without the 40–60% US distribution markup layered on top.

02
Retail shelves.

Two-week drops, not shelves

No year-round inventory, no shelf space, no stores. Savings sit in your basket, not in our overhead.

03
Wide catalog.

Buying deep, not wide

Department stores split buying across thousands of SKUs. We go in heavy on one — and hit wholesale tiers they can't.

04
Margin per bottle.

Built for new faces

We make a little on each drop. The job is finding new customers, not stacking margin.

Curator's hands sorting Korean beauty products
From the curator
"I started this because my friends kept texting me asking which Olive Young thing was worth the Sephora markup. It almost never is. Every other week, I drop one thing that's worth ordering — at the price it should have been."
Jiwon, founder
Writing from Seoul
From our members

What people say.

Real notes from the people on the list. We don't pay for reviews and we don't moderate them.

★★★★★

"I'd been paying Sephora prices for the exact same Korean serum. This is the discount I should have gotten years ago."

Sophia M.
Brooklyn, NY
★★★★★

"Finally a drop site that's not just men's gadgets. Jiwon clearly knows her stuff — the centella write-up alone was worth the email."

Hannah K.
Los Angeles, CA
★★★★★

"Honestly the price comparison is what hooked me. I clicked over to Sephora and yeah — the markup is real. Bookmarked."

Maya R.
Austin, TX
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