Next drop · Live in 14d 02h · By invitation · 1,247 members · Free US shipping on 2+
Sephora prices.

Seoul's best, before it sells out.

Sourced from Korea, 40–60% below US retail. Gone when it sells out.

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Laneige Water Sleeping Mask
Coming next · May 27
Laneige Water Sleeping Mask EX, 70ml
★★★★★ 4.8 · 3,712 reviews
$18.50 vs $34.00 at Sephora
The archive

What we've dropped so far.

Every drop, kept for the record — what we picked, how the prices stacked up, what members thought. Most run out by day three.

Get the next one →
Next up
May 27 — June 10
Laneige
Water Sleeping Mask EX, 70ml
★★★★★4.8
$18.50$34.00
Sold out
Apr 29 — May 13
CLIO
Kill Cover Cushion · 4 shades
★★★★★4.7
$15.95$32.00
Sold out
Apr 15 — Apr 29
Sulwhasoo
First Care Activating Serum, 60ml
★★★★★4.9
$48.00$94.00
Sold out
Apr 1 — Apr 15
MISSHA
M Magic Cushion · 2 shades
★★★★★4.7
$8.95$18.00
Sold out
Mar 18 — Apr 1
Innisfree
Green Tea Seed Hyaluronic Serum, 80ml
★★★★★4.6
$16.50$33.00
Sold out
Mar 4 — Mar 18
ETUDE
Drawing Eyebrow Pencil · 7 shades
★★★★★4.8
$4.50$9.00
Sold out
Feb 18 — Mar 4
Dear, Klairs
Supple Preparation Toner, 180ml
★★★★★4.7
$11.95$22.00
Sold out
Feb 4 — Feb 18
Mediheal
N.M.F Aquaring Mask · 10 pcs
★★★★★4.8
$12.95$25.00

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Why these prices

How we sell Korean staples for so much less.

No catch, no knockoffs. The math just works differently when you're not built like a retailer.

01
Importer markup.

Korean prices, brought over

We offer Korean beauty at the prices Koreans pay — without the 40–60% US distribution markup layered on top.

02
Retail shelves.

Two-week drops, not shelves

No year-round inventory, no shelf space, no stores. Savings sit in your basket, not in our overhead.

03
Wide catalog.

Buying deep, not wide

Department stores split buying across thousands of SKUs. We go in heavy on one — and hit wholesale tiers they can't.

04
Margin per bottle.

Built for new faces

We make a little on each drop. The job is finding new customers, not stacking margin.

Curator's hands sorting Korean beauty products
From the curator
"I started this because my friends kept texting me asking which Olive Young thing was worth the Sephora markup. It almost never is. Every other week, I drop one thing that's worth ordering — at the price it should have been."
Jiwon, founder
Writing from Seoul
From our members

What people say.

Real notes from the people on the list. We don't pay for reviews and we don't moderate them.

★★★★★

"I'd been paying Sephora prices for the exact same Korean serum. This is the discount I should have gotten years ago."

Sophia M.
Brooklyn, NY
★★★★★

"Finally a drop site that's not just men's gadgets. Jiwon clearly knows her stuff — the centella write-up alone was worth the email."

Hannah K.
Los Angeles, CA
★★★★★

"Honestly the price comparison is what hooked me. I clicked over to Sephora and yeah — the markup is real. Bookmarked."

Maya R.
Austin, TX