Next drop · Live in 14d 06h · By invitation · 4,200 members · Free US shipping on 2+
Sephora prices.

The K-beauty your Korean friend would tell you to buy.

One drop every two weeks — sourced in Korea, far below US retail.

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Laneige Water Sleeping Mask
Coming next · Sept 11
Laneige Water Sleeping Mask EX, 70ml
★★★★★ 4.8 · 3,712 reviews
$19.95 vs $34.00 at Sephora
The pipeline

What's coming next.

The drops we've lined up. Members see the exact price and get first dibs. Everyone else gets a hint of how deep the discount goes.

Join to see prices →
Next up
Sept 11 — Sept 25
Laneige
Water Sleeping Mask EX, 70ml
★★★★★4.8
$19.95$34.00
Members only
Sept 25 — Oct 9
CLIO
Kill Cover Cushion · 4 shades
★★★★★4.7
~40% off Sephora · Join to see
Members only
Oct 9 — Oct 23
Sulwhasoo
First Care Activating Serum, 60ml
★★★★★4.9
~35% off Sephora · Join to see
Members only
Oct 23 — Nov 6
MISSHA
M Magic Cushion · 2 shades
★★★★★4.7
~40% off Amazon · Join to see
Members only
Nov 6 — Nov 20
Innisfree
Green Tea Seed Hyaluronic Serum, 80ml
★★★★★4.6
~35% off Sephora · Join to see
Members only
Nov 20 — Dec 4
ETUDE
Drawing Eyebrow Pencil · 7 shades
★★★★★4.8
~40% off Amazon · Join to see
Members only
Dec 4 — Dec 18
Dear, Klairs
Supple Preparation Toner, 180ml
★★★★★4.7
~30% off Sephora · Join to see
Members only
Dec 18 — Jan 1
Mediheal
N.M.F Aquaring Mask · 10 pcs
★★★★★4.8
~35% off Amazon · Join to see

Members see every price and get the link before anyone else.

Join the list — it's free, one email per drop →
Why these prices

How we sell Korean staples for so much less.

No catch, no knockoffs. The math just works differently when you're not built like a retailer.

01
Importer markup.

Korean prices, brought over

We offer Korean beauty at the prices Koreans pay — without the 40–60% US distribution markup layered on top.

02
Retail shelves.

Two-week drops, not shelves

No year-round inventory, no shelf space, no stores. Savings sit in your basket, not in our overhead.

03
Wide catalog.

Buying deep, not wide

Department stores split buying across thousands of SKUs. We go in heavy on one — and hit wholesale tiers they can't.

04
Margin per bottle.

Built for new faces

We make a little on each drop. The job is finding new customers, not stacking margin.

Curator's hands sorting Korean beauty products
From the curator
"I started this because my friends kept texting me asking which Olive Young thing was worth the Sephora markup. It almost never is. Every other week, I drop one thing that's worth ordering — at the price it should have been."
Jiwon, founder
Writing from Seoul
From our members

What people say.

Real notes from the people on the list. We don't pay for reviews and we don't moderate them.

★★★★★

"I'd been paying Sephora prices for the exact same Korean serum. This is the discount I should have gotten years ago."

Sophia M.
Brooklyn, NY
★★★★★

"Finally a drop site that's not just men's gadgets. Jiwon clearly knows her stuff — the centella write-up alone was worth the email."

Hannah K.
Los Angeles, CA
★★★★★

"Honestly the price comparison is what hooked me. I clicked over to Sephora and yeah — the markup is real. Bookmarked."

Maya R.
Austin, TX
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